About Our Brands
We help brands navigate complexity, accelerate growth, and succeed across every stage of the sales and distribution journey.
A Strategic Partner for Nutraceutical Growth
Turnkey Sales & Marketing™
is a full-service nutraceutical brokerage built to help health and wellness brands grow with clarity, confidence, and strategic direction in an increasingly competitive retail and e-commerce landscape.
We partner with brands that are ready to move beyond introductions and take a more disciplined, execution-driven approach to growth. Our role is to bridge the gap between product potential and market success-providing the strategy, preparation, and hands-on support required to secure placements and sustain long-term distribution.
From Preparation to Placement and Beyond
With decades of experience in business development, sales, and manufacturing within the nutraceutical category, we understand what it takes to succeed at every stage of the process.
From refining product and packaging to developing compelling presentations and preparing for buyer meetings, we ensure our customers show up ready-and stand out. We then guide brands through the buying process and continue supporting growth through account management and full distribution oversight.
Supporting Brands at Every Stage
We work with national, regional, and international accounts, supporting both emerging and established brands across all health and wellness categories.
Whether entering new channels, expanding retail presence, or strengthening e-commerce performance, Turnkey Sales & Marketing™ delivers a fully integrated brokerage approach designed for long-term, sustainable growth.
Leadership Backed by Real-World Experience
Rick Robinette, CEO & Founder, brings more than four decades of hands-on experience across manufacturing, direct-to-consumer, and retail distribution—offering a rare, full-spectrum perspective on the nutraceutical industry.
He began his career in 1983 with Leiner Health Products, a leading nutraceutical and OTC manufacturer, where he developed a strong operational and commercial foundation. He later served as executive vice president of sales for a national direct-to-consumer diet brand, helping expand its footprint into more than 60,000 retail locations.
A Proven Track Record of Building and Scaling Brands
In 2007, Rick acquired Naturade, a legacy natural products company founded in 1926, and led the organization as CEO. Under his leadership, the brand continued to evolve and grow before being successfully sold to a private equity group in 2012.
Following this milestone, he founded Turnkey Sales & Marketing™ to bring his experience, industry relationships, and practical, results-driven approach to brands seeking growth across multiple channels.
Industry Reach and Buyer-Level Insight
Throughout his career, Rick has worked with legacy, startup, and international brands across markets, including Europe and Australia.
He has collaborated with buyers across a wide range of channels-FDMC, Natural Products, Sports Nutrition, Ecommerce, Pharmacy, and Health & Beauty-giving Turnkey a deep understanding of buyer expectations and the strategies required to build lasting momentum in complex, competitive markets.
Turn Strategy Into Measurable Growth
Partner with our nutraceutical brokerage team backed by 40-plus years of wins, and get the strategy and execution to grow faster. See how we can help.